The phrase “I have a dream” comes from the 1963 Martin Luther King. Jr. Speech. He was a human rights activist in the United States. The speech was given during a march in protest against racial segregation and discrimination in the black community. It is imperative for a speaker above all to understand his/her audience before addressing it. People tend to give audience to a speaker who is attuned to their concerns and can address those concerns articulately. Therefore, the speaker ought to use his/her words prudently so as to elicit sentimental appeal (persuade) to the audience. For instance, the Martin Luther King Jr. “I have a dream” speech, targets an audience which is predominantly a black American citizenry.
At the time of his speech, the black American community was undergoing a period of segregation and discrimination by their white counterparts. Consequently, his speech was timely and directed to the right audience. In his speech, Luther repeatedly uses the phrase “I have a dream” to bring out the sense of hope amid the civil turmoil. According to Luther, both whites and blacks are equal. In this regard, Luther had a dream that the blacks who were initially slaves to the whites would eat together in the future. Additionally, among other dreams that Luther had, he also foresaw a time that blacks would be differentiated from others not by their skin but by the quality of their character.
These words are intended to persuade the audience that, they should remain poised and sanguine with the hope that one day, the problems they are facing will be over. In conclusion, it is clear that for one to gain appeal to the audience, it is important for one to read the mood of the audience and to have the right choice of words.